NEW NORMAL NEW STANDARDはこれまでに東京と大阪で3度開催されており、今回は2022年の展示を中心に再構成したものになります。2022年の展示のテーマは「心地よい備えのデザイン」です。戦争による価格高騰や自然災害が起こる不安定な状況の中で、しっかりと身の回りのリスクを意識して事前に備えておく、余計なストレスを感じず心地よく備える方法を提案します。
NEW NORMAL NEW STANDARD is a project that suggests the changing demands of our daily lives influenced by global affairs and ways to enrich them, however possible through design from Japan.
This project was started in 2020 when the world was severely impacted by COVID-19. At the time, we were so hurried to take countermeasures against infectious diseases that we took many unconventional measures that reduced the quality of the spatial atmosphere and compromised comfort. Under such circumstances, designers with the same awareness of the problem came together. As a result, NEW NORMAL NEW STANDARD exhibitions were held in Tokyo and Osaka from 2020 to 2022. We have tried to develop a way to improve the environment and induce communication among people while taking the proper countermeasures.
In Milan Design Week 2023, we re-create the exhibitions so far. So you will see and think of the new normal products amid uncertain times.
18-23 April 2023
11:00 - 19:00
Via Pastrengo, 7, 20159 Milano MI, ITALY Google Map
NBC Meshtec Inc.
ARAKAWA & CO.,LTD.
TAKANORI URATA × EFFECT corporation × TOKYO CORK PROJECT
Gentle Light Anywhere Anytime
The body of the light fixture is made of recycled corks created by the "TOKYO CORK PROJECT" using corks from wine bottles consumed in Tokyo. The glow emitted on the soft surface of the cork casts a warm radiance. It is compact enough to carry even in times of disaster and can be lit for up to 13 hours.
千葉生まれ。桑沢デザイン研究所卒業。吉岡徳仁デザイン事務所を経て 2010 年 株式会社 浦田孝典デザイン事務所設立。2014 年 アウトドアブランド sunsetclimax 設立。主な受賞歴として、 GOOD DESIGN AWARD、iF DESIGN AWARD、DFA Design for Asia Awards、German Design Awards 受賞など。
Takanori Urata, after worked for Tokujin Yoshioka Design, established TAKANORI URATA DESIGN INC. in 2010. In 2014, he started sunsetclimax inc. for outdoor gears industry. He received some awards, such as GOOD DESIGN AWARD, iF DESIGN AWARD, DFA Design for Asia Awards, German Design Awards and so on.
The disinfectant stand As a public property
SUBMARINE aims to be the standard for disinfectant stands as a public object, and it harmonizes with space as much as possible, does not give unnecessary information to the user, and straightforwardly fulfills its duties.
Kairi Eguchi Established KES, Japanese industrial design studio, based in Osaka in 2008. KES not only provide standard design service, but also continue expanding its services such as product planning, design strategy, etc. to provide elegant and new approach for a better user experience.
Gentle Illumination of Honey
Honey is well suited as an emergency food because it can be stored at room temperature for long periods, has high nutrients, and does not need to be cooked or otherwise processed. It also has a high sterilizing effect and is believed to reduce inflammation through application to wounds, helping new tissues to form. It is a product that will enhance your living space with honey, which is also beneficial in emergencies and disasters.
Akira Nakagomi founded the AKIRA NAKAGOMI DESIGN in 2015, after working at TOKUJIN YOSHIOKA DESIGN. His work focuses on product design of furniture and daily necessities, taking into account new concepts based on the characteristics of materials and production methods. The goal is to create beautiful product designs that heirloom product.
WARAJI Sandals woven with Parachute Cord.
WARAJI is a traditional Japanese footwear made of straw that was worn by commoners and samurai in the past. paraWARAJI is a Waraji sandal woven with very strong and durable parachute cord. It not only protects the feet in everyday life, but also serves as a versatile tool in emergencies by untying the woven cord to use as a rope for wound care, hemostasis, fire starting, and dental floss, providing assistance in various aspects of daily life during emergencies. Traditional Japanese Waraji have long been believed to bring good luck and offer protection as amulets or talismans.
Born in Okayama Prefecture. Graduated from Osaka University of Arts, Department of Design, Space Design Course. After working in the design department of a design and construction company, worked at a design firm before establishing maki izawa design studio. Engaged mainly in interior, product, and package design, focusing on designing human lifestyles and how space or objects interact with people.
The Japanese paper hinged folding screen, which evolved in Japan, is impervious to wind and smoke.
Using the technology of Kataoka Byoubu, the only traditional craft studio in Tokyo specialising in folding screens, this simple and delicate structure has been turned into a product that can also be used as a lampshade.The presence of light and warmth is important in disaster situations. Even emergency candles made from empty cans and a single torch can bring people peace of mind.
We hope that 360BYOUBU will enrich the small lights and bring back a little warmth to your life.
色や素材の持つ力を効果的に活用するデザイン事務所STUDIO BYCOLOR を主宰。2002 年千葉大学工学部デザイン工学科卒業、オフィス家具メーカー勤務を経て現在に至る。iF Design Award, German Design Award、DFA アジアデザインGold賞、DIA Top100、グッドデザイン賞受賞、LEXUS NEW TAKUMI PROJECT2016 選出等。千葉大学にて非常勤講師、法政大学デザイン工学部にて兼任講師を務める。
Kaori Akiyama founded STUDIO BYCOLOR in 2013, a design office that effectively utilizes colors and materials. She graduated from the Department of Design Science of the Faculty of Engineering at Chiba University in 2002, and worked for an office furniture manufacturer in Japan until 2012. She has won iF Design Award, German Design Award, DFA Asian Design Gold Award, DIA Top100, Good Design Award and was also selected for LEXUS NEW TAKUMI PJ 2016. She is a part-time lecturer at the Department of Design Science of the Faculty of Engineering at Chiba University and the Department of Engineering and Design of the Faculty of Engineering and Design at Hosei University.
Foldable Emergency Whistle Made of Paper
A whistle is one of the most basic emergency supplies, yet because it is rarely used daily, it is inevitably a burden to constantly keep it around. Therefore, we have developed a foldable whistle that can be carried in a wallet. It is made of paper to enhance user and environmentally friendly features.
Born in Kagawa Prefecture. After graduating from the Kuwasawa Design School, he worked at an interior design firm before launching his design firm in 2010 and incorporating soell inc. in 2022. He started lecturing at the Kuwasawa Design Institute in 2014 and at Showa Women's University in 2020.
He has been exploring the relationship between objects and space and the unrestrained design conception based on a change of perspective between micro and macro scales. From such an approach, he engages in interior and product design.
Utilizing the entire material down to the core
Given that the exhibition venue occupied a former restaurant with existing countertops and interior finishes, a delicate translucent mesh material was used to envelope the entire space to separate the exhibits from the surrounding noise.
When exhibiting overseas, transportation costs become an issue, and the volume of materials that can be used is often limited. To alleviate this problem, the fixtures were made from paper tubes initially inserted into the core of the mesh, thereby reducing components and creating a unique appearance through the combination of paper tubes and mesh twists.